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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Images: steve p2008 , John Goode ( Creative Commons ). Social media has become a centerpiece for brands’ reputations.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

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Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.