Remove Corporate Remove Reputation Remove Social Media Remove Wikipedia
article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
article thumbnail

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Source: Social Fresh ) Tweet This.

Wikipedia 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Media and Message Unity Training. What does PR mean to your organization? PR is listening.

article thumbnail

Time for communicators to help manage Employer Brand social channels

Communications Conversations

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. 3: A growing part of Employer Brands include social media channels.

article thumbnail

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176
article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

article thumbnail

PR Interviews: Michael White Lansons

Norton's Notes

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.