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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 106
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Does anyone remember when satellite news conferences were cutting-edge?). million in 1974 to 24.3

Handbook 190
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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RIP CW6 News - More Will Follow

The Stalwart Blog

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. It’s sad in many respects. This is only the beginning. Here’s why. Take CW6 for instance.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108
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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Access records updated for accuracy more frequently than any competitive product.

Media 111