ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

Flatiron Communications

DECEMBER 31, 2014

The first from The New York Times explored how the Internet can still be a powerful tool to activate civil disobedience even with draconian government censorship stifling free speech. Popular bloggers are required to register with the government. We’ll pay the fee, if you can protect our privacy.

Hotels 31

Hotels Wireless Government Privacy 31

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

PR Conversations

APRIL 27, 2015

I fell into the PR profession by chance, not choice, as a result of government layoffs. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring. She didn’t seem to mind, but of course by then we were old acquaintances. Who would you describe as a PR hero or villain?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I fell into the PR profession by chance, not choice, as a result of government layoffs. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring. She didn’t seem to mind, but of course by then we were old acquaintances. Who would you describe as a PR hero or villain?

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. You might even say that global businesses are joining with citizens to pick up where government leaves off by taking on new responsibilities. Be global but act locally. This is exactly what KEEN Footwear, Inc.

Marketing 164

Marketing Ethics Local Technology 164