Sword and the Script
JANUARY 26, 2016
In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.
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Critical Mention
OCTOBER 29, 2018
His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans.
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).
Burrelles Fresh Ideas
OCTOBER 3, 2023
This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Under this law, children featured in online content filmed within Illinois will be entitled to a portion of the earnings.
Cision
NOVEMBER 6, 2015
Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. In gaming, user-generated content makes up 95 percent of all views , with content by the game publishers making up the remaining 5 percent.
Beyond PR
SEPTEMBER 6, 2016
Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.
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