Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. Virtual reality isn’t going to have an immediate impact on professional public relations practice as user numbers will be so small initially.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 27, 2023

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 18, 2018

If you look at all the publications to which she contributes, you can easily see why. And, the storytelling. But PR pros have ALWAYS been storytellers. But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60