Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion.

Communications 197

Communications Viral Fashion Public Affairs 197

The Stalwart Blog

NOVEMBER 11, 2016

In a statement tweeted by The Wall Street Journal ( @WSJ ), New Balance’s VP of Public Affairs, Matt LeBretton said the following: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction". And yet this week, U.S. based brands.

Public Affairs 87

Public Affairs Viral Policies Journalism 87

Beyond PR

NOVEMBER 30, 2016

Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. Interest categories: What does your target audience discuss and share?

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? What are some of the platforms and I guess you could say tools that you use to really understand what is resonating with the public? It really has to be at the center of what you do.

Data 78

Data Media Analytics Energy 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. People aren’t consuming news reports like they did 20, 30 years ago. Phone videos become viral, whether it’s legitimate or not. Dave Oates: Sure. I’ve been in the PR business for about 25 years.

Crisis 78

Crisis Local Facebook Social Media 78