The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Sword and the Script
JANUARY 24, 2023
Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people.
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