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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people.

Media 102
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Reputation on social media – Comms must own it or lose it

NewsWhip

Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. These are smart professionals, with excellent judgement and crisis context. No More Heroes Any More.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client?

Instagram 159
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12 Places to Find Relevant Content Ideas Now

Cision

There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). Depending upon your niche there may be a lot of great ideas in print journalism – and as I found this weekend, topicality is not exclusive to online.

Google 120
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The Importance of Monitoring Your Brand

Prohibition

46% of consumers state that for them, a brand that engages its customers through social media is the best. Here are a few factors due to which social listening holds great importance. Client Engagement & Retentiveness. A study has shown that clients like it when brands engage with them.

Brand 62
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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Is how we’re creating social content today really lining up with how people want to consume it?

Consumer 104
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Microsoft Surface Book is the ultimate road warrior laptop

Stuart Bruce

Shipping is a surprisingly large proportion of the sustainability footprint of consumer electronics. And then to add insult it injury it doesn’t provide a printed instruction manual. and oddly a ‘Reddit Enhancement Suite’. Microsoft hasn’t done this.

Local 60