Remove Consumer Remove Creativity Remove Fashion Remove Product Launch
article thumbnail

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71
article thumbnail

A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. High fashion? Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Five of the best luxury campaign videos

Prohibition

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63
article thumbnail

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Let’s get started.

Airlines 120
article thumbnail

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Content is evolving and so are the ways in which people consume it. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Let’s face it.

article thumbnail

Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services.

Retail 62
article thumbnail

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180