Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

PR Matters

AUGUST 11, 2014

It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They kiss your arse instead of telling you like it is about reputation management issues. Your agency fails to deliver on its reporting and measurements.

Agency 124

Agency Measurement Reputation Skype 124

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. You can download the full infographic of the 15 skills here. SF: Online Reputation Management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100