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Letter from BETT

Stephen Waddington

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). But wait, there’s more! Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Also, congratulations to Fleurie Amorette (a first-time chatter!)

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

However, I would like to see much more focus in PR on risk communications and helping wider society understand that there are consequences and complications from actions of governments, organisations and publics in an ever changing, complicated world.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed.

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