Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Promote on social media.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Guest Post by Dawn Buzynski.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Waxing UnLyrical

APRIL 11, 2019

Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. Sometimes, that pro-bono relationship can help transform an agency’s culture.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Analytics Energy 78