Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. Write the book on it. Tell a story. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88

Media Data Reddit Crisis 88

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Where the Fishermen Ain't

OCTOBER 26, 2015

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20