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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Up to you.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] i] The model describes the different forms of communication between an organisation and its stakeholders.

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The Brainstorming Approach to Launching Your PR Campaign

Mora Communications

When pitching your film to the media remember –. The media does not want to be sold, they have no interest in being sold, what they want are stories. The media is constantly in need of new stories and that’s where you come in. The media is constantly in need of new stories and that’s where you come in.

Film 45
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EMAIL: The Very Subject of It All

Bad Pitch Blog

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Some of our friends who work in the media get so many junky emails that they don’t even see ours sometimes. After all, I am emailing to my book editor just today. How boring!—we

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.