MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. What’s your take on virtual trade show events? What’s a B2B marketer to do? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 7) How B2B Marketing Can Get More out of Trade Shows. 6) Thought Leadership Actually Requires Thought and Leadership.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. “2020’s news cycle was incredibly complex, unpredictable, and competitive – posing a great challenge to media relations and thought leadership initiatives.

Marketing 176

Marketing Employee Content Marketing Training 176