ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. Sometimes it’s a demonstration of corporate values. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. What do all of these brands have in common? First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. No case studies or references. Single PR project. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Content marketing is PR. Prevent a PR crisis with a single tweet.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60