Branding Film Journalism Print 
Cision
APRIL 12, 2016
In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?
Mark My Words
OCTOBER 9, 2017
Whatever the truth the case illustrates a perception of what showbiz journalism has become. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. We’d half expect this from, say, Beyonce or Madonna but Clare -say it isn’t so.
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Masters in Communications
FEBRUARY 12, 2022
Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.
Mark My Words
OCTOBER 9, 2017
Whatever the truth the case illustrates a perception of what showbiz journalism has become. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. We’d half expect this from, say, Beyonce or Madonna but Clare -say it isn’t so.
PR Conversations
APRIL 24, 2018
Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? I have two.
Flatiron Communications
NOVEMBER 7, 2015
Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.
Mark My Words
DECEMBER 29, 2015
Cannes Lions was all about purposeful brands. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience. Would many not have been better deployed in the dwindling ranks of investigative journalism ? 2016 will be about responsibility.
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