Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Flack's Revenge

DECEMBER 7, 2020

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. They can build a better interface or “wrapper” and brand on processes and customer service.

How To 194

How To Wikipedia Engineering Web 194

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I am also thinking of John Grant’s great song Disappointing. Who said “It is good to be king?”

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

Social Media 120

Social Media Media Wikipedia Tools 120

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? Creating brand awareness is just the tip of the iceberg when it comes to social media marketing.

Social Media 40

Social Media Media Wikipedia Small Business 40

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. What is your brand’s purpose and role in society? Bots have been developed to help with customer service, support and sales.

Publicity 164

Publicity Ethics Data Community 164