Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) But what if the content you use to engage me is untrue, shrouded in half-truths, or even advertorial in nature? Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011.

Storytelling 87

Storytelling Measurement Ethics Web 87

Doctor Spin

APRIL 17, 2023

Graham identifies two main reasons why founders resist manually recruiting users: a mix of shyness and laziness and the belief that small initial numbers cannot lead to significant growth. The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83