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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett.

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xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

Sword and the Script

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. One thing led to another and I wound up taking a demo of the product where I learned there’s a whole lot more too it than just newsletters and auto-tweets of links to newsletters.

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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The solution providers serving the PR and communications space have been busy. You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen. And now onward this month’s PR technology summary….