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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. They may even face multiple job offers.

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5 Pillars of PR Success

ImPRessions - Crenshaw Communications

5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. The PR quarterback has to see the whole field while keeping his head on a swivel. And when it comes to execution, it takes a sustained PR effort to build real brand attachment, rather than a single media hit or initiative.

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Sushi for PR Champions

Flack's Revenge

This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi , a documentary about the man behind a modest Sushi bar in Japan. So I decided to write this post, which connects the ideas with the world of PR. The words below could apply to PR, or any field, really. Once you decide.

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How to Manage Media Relations at a High-Profile Event

Beyond PR

PR Newswire’s audience relations team has experienced all of this and more during this month’s political conventions: the Republican National Convention in Cleveland and the Democratic National Convention in Philadelphia. Thanks to technology, our jobs – and the world – are conveniently at our fingertips. But, that’s not the end game.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. The seed had germinated.

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Landing the Interview Vs. Getting the Job

Bad Pitch Blog

After years in your PR dream job you may now be among the unemployed, checking out job boards, receiving alerts from Indeed, scanning craigslist. When you were in your last job in PR, did you sit back and kick your heels up to wait for reporters to call you? They just want a job. Here is how….