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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. In a matter of days, Hockey Canada’s marquee sponsors pulled their support. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days. Hockey isn’t just important to Canada — hockey IS Canada.

Brand 148
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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . Growth of independent journalism. “We

Marketing 214
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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. I suspect that whether or not you secure coverage is more down to factors like how compelling (or otherwise) the story you’re selling in is, plus whether or not you’re taking that story to the most appropriate journalists.”

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Why marketers shouldn’t fall for fast-food…

PR in High Definition

No doubt you will have seen the flurry of social and media activity around International Women’s Day a couple of weeks ago – you may well have been getting involved yourself. How could that ad or that comment potentially be misconstrued, for example? This is particularly important when it’s a sensitive subject, like gender equality.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year. How can I build Brand Awareness? Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. But how can you do it?

Writing 114
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Success Secrets of PR Legends: What We Wish We Knew Back Then (Part 2)

MaccaPR

People you work with may not even consciously consider how you treat people “lower” than you, but it will change how you are perceived, and that seeps into every facet of your personal brand. This is a big one for me and how I aim to lead the success of my teams. We are stronger together. How can you use it for good?

Tourism 48