article thumbnail

Public Relations Objectives

Doctor Spin

However, there are lots of instances where the marketing toolbox falls short: Media Relations (Sometimes referred to as “Press Office.”) “Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” That’s marketing ! Dickie, R., & Mahon, J.

article thumbnail

How to Change a Law

Ronn Torossian

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
article thumbnail

Public Relations vs Marketing

Doctor Spin

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

article thumbnail

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector. References. By Dr. Thomas D.

Education 270
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. Who are some people that are thought leaders in public relations? Maybe more. .

article thumbnail

The Bandwagon Effect: Momentum Is Everything

Doctor Spin

[link] The Bandwagon Effect is a double-edged sword in PR: it can be harnessed to amplify and spread a desired message, but it also represents a significant hurdle when attempting to shift public opinion away from an established trend. Please support my blog by sharing it with other PR- and communication professionals.