Remove Blogging Remove Hotels Remove Television Remove Writing
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You Don’t Need Forrest Gump’s Mom for an Effective Live Video

PR News

Every six months the Television Critics Association (TCA)—some 400 folks in the media who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks.

Video 48
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3 Reasons Retirees Are Ready to Travel

Cision

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. In “ How to Profit from Aging Baby Boomers ,” Dave Bernard writes, “These 50-year-olds are nothing like the generations that came before them.

Travel 120
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How to Create a PR Strategy That Actually Works

Doctor Spin

How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. The 1-page strategy focuses on how to win.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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A Decade of Thanksgivings

Waxing UnLyrical

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. That’s love.

Hotels 89
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The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). My favourite seven. Here's the email.

Writing 114
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Think Google Hotels, Flights, weather, etc.). Facebook will be used more as a mass marketing tool, like a television station. Weak agencies will go out of business because they’re irrelevant.