Blogging Hotels Measurement Television 
Cision
JULY 26, 2017
Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).
Mindful Marketing
DECEMBER 12, 2020
Market research apparently pegs football fans as key consumers of insurance, which would explain why televised games contain so many commercials for the likes of Liberty Mutual, Geico, and Progressive. As humans, we continually measure our inputs against their outcomes, including what we spend versus what we get for our money.
Waxing UnLyrical
NOVEMBER 25, 2010
He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. That’s love.
Sword and the Script
DECEMBER 11, 2018
With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Think Google Hotels, Flights, weather, etc.).
ZudePR
JUNE 6, 2016
Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.
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