Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. To trade shows. They got more fashionable. But, it happens. We try to push back.

Corporate 148

Corporate Fashion Agency Travel 148

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick.

Tools 60

Tools Trade Shows LinkedIn Web 60

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Is Taylor really composing every tweet, writing every post and personally popping each image online? Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48