Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. SEMrush has acquired the Warsaw-based Prowly. And suddenly we’re in Q4 of 2020.

Software 175

Software SEO Company Tools 175

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. click image for higher resolution and animation) 2.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Articles, blog posts and content picks. million of revenues, improving on 2019’s $10.2

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. 6) Picks from the PR tech vendor blogs . 4) West Corporation rebrands as Intrado…but who was West? Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63