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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Or your team risks high employee turnover.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Instead of gearing up for a good lobster roll and networking, we instead tuned in virtually from the comfort of our own home offices (or couches, kitchen tables, etc.). Marketing Hub.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. The solution that worked for me.

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Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. 1) How would you characterize the state of marketing infrastructure in 2018? Well, in a word, chaotic.

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How to Build a Marketing Tracking and Reporting Process

PR 20/20

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. The solution boils down to the following: Understand what matters.

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