Cision

JULY 1, 2016

We recently chatted with Gini Dietrich, founder and CEO of Arment Dietrich , to learn more about the importance and benefits of implementing the PESO (paid, earned, shared and owned) model. How can the PESO model help brands achieve success on social? Why haven’t more brands adopted the PESO model? We have to do better.

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Frederik Vincx

MAY 2, 2016

Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns. The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together.

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Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. How Marketing Kicked Our PR Ass. The PESO model is there, but it also isn’t.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

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Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

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