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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Evaluate (Steps 1 – 2). Step 2: Conduct discovery research.

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. Let's dive in and discover how you can revolutionize your association's marketing and sales approach, saving valuable time along the way.

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15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. 1) Challenge your marketing beliefs.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? Do you have doubts about the viability of inbound marketing in your industry? The key to create content that fits the needs of target personas. Which forces marketers to answer a vital question.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Want to test your site speed? Assess your marketing maturity?

B2B 57