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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. How are its employees treated? What does it value?

Marketing 173
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Are we over-relying on data to make social media decisions?

Communications Conversations

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. But I AM here today to argue this: Is it possible we may be relying on data TOO much?

Data 60
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The Essential Characteristics of an Effective CMO [UML]

Sword and the Script

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Last on the list of attributes was using big data and analytics to formulate strategy.”. Can your agency bring big ideas and execute? Give our services a try. Talk to Us!

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Latest PR Trends

5W PR

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

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