Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. It could be a false narrative or could just be narrative for placement versus narrative that’s actually interesting and serving a greater purpose to a community. How do we create belonging in a hybrid environment? But the narrative might not be true.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

OCTOBER 12, 2016

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stuart Bruce

NOVEMBER 11, 2016

We need to find a way to harness activists to actually go out into their communities (which isn’t where you live as communities are more complex than that) and listen in a way that means they can report back what people are feeling, to be made sense of and acted on. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154