PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )
Deirdre Breakenridge
OCTOBER 16, 2014
You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. The goal was to match the metrics to the program objectives, knowing who would be interested in business metrics vs. community metrics. Serving the global organization.
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