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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. The post PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data ) appeared first on Deirdre Breakenridge. Serving the global organization.

Big Data 250
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Behind the Headlines With Ed Chambliss

Cision

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Brands, publishers and consumers will continue to benefit from the micro-targeting enabled by big data strategies such as machine learning and predictive analytics.

Analytics 215
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167
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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the. So PR pros will find London-based. Response Source helpful, with its profiles of. 8,800 freelance writers.

How To 121
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It’s being used by big firms.

Ethics 91
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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. Others cover developer topics and others, still, the data center, cloud, OSS, etc. The Verge.

Reddit 136
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5 Reminders of Word Choice's Importance

Bad Pitch Blog

Big data is everywhere. 5) Share Your Knowledge and Help a Younger Writer Succeed: Minneapolis Star Tribune -- How often do you see writing advice in the business section of a daily newspaper? So here are a few reminders of how important word choice is, starting with this video from Good magazine on URLs.