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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 265
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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I will draw upon our talent pool of Fellows and Chartered practitioners to deliver this.

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What is Predictive Media Intelligence?

NewsWhip

According to Marshall Manson of Brunswick Group: “We’ve done a lot of work to test NewsWhip predictive analysis, especially in high pressure situations and we are persuaded that the data is excellent. Certainly at a standard to drive corporate decision making – not just comms.” . How do I do Predictive Media Planning?

Media 88
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Do the Right Thing.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication? style vs substance.

Ethics 52