article thumbnail

How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Bianchi Biz Blog

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

article thumbnail

How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges. pages per session in 13,158 sessions.

article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Trade allow more in-depth storytelling. Others require membership fees. Coverage begets more coverage, and a strong trade program is a terrific foundation.

B2B 319
article thumbnail

Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

article thumbnail

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ). Source: Hyundai ).

Film 48