Bianchi Biz Blog
JUNE 12, 2023
Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.
Presspage
AUGUST 24, 2023
Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Insights Content This way, Porsche shifted its approach, leveraging owned data and storytelling competence, rather than solely relying on earned media through journalists.
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Onclusive
FEBRUARY 14, 2023
If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Be detailed Unsubstantiated storytelling leads to greenwashing accusations.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
This is because the manufacturing beat reporter at, say, Bloomberg, will naturally be following manufacturing trades that cover industries like automotive and heavy equipment. Trade allow more in-depth storytelling. Pharma journalists will read biotech and diagnostic trades, depending on their beat, and so on.
Bianchi Biz Blog
JANUARY 7, 2021
As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.
Bianchi Biz Blog
NOVEMBER 1, 2021
You really have to try to not have fun when writing about the automotive industry. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. Meet the Media: Gary Witzenburg, Freelance Automotive Journalist. What story or stories are you most proud of?
Contently - Strategy
JULY 28, 2021
In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key. We recognize there’s a lot of companies that publish automotive and car shopping content, so we want to make sure we’re developing content that’s unique.” Helping shoppers.
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