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6 Quotes to Remember From #C2Miami

Waxing UnLyrical

Then, on Sunday, I’m heading to Orlando to speak at the FPRA Annual Conference, along with my friends Deirdre Breakenridge, Heather Whaling, Adam Singer, and looking forward to meeting so many friends – Adam Toporek, Bill Dorman, I’m looking at you! Have a super weekend, all!

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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Guest Post by Adam Toporek. Adam Toporek is a customer service professional, franchise developer, and small business owner who runs the popular customer experience blog Customers That Stick. All great customer experiences are built upon expectations. Image: Roland Tanglao via Flickr, CC 2.0.

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Friday Roundup: Customer Service

Waxing UnLyrical

Why: Adam Toporek explains why a great product alone can’t make up for below average customer service. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Here are five posts looking at the importance of customer service (including its importance in public relations).

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Monday Roundup: Context

Waxing UnLyrical

In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Monday Roundup: Rocking the Vote

Waxing UnLyrical

Last year, Adam Toporek examined business lessons learned from former President Richard Nixon, and his post is as interesting of a read today. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Have you learned any lessons from politics that are relevant to your business?

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Monday Roundup: Seeing is Believing

Waxing UnLyrical

Why: Adam Toporek explores why brands should not rely solely on what they see via online reviews when determining product success or failure. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Customers Lying Online: An Interesting New Study.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Adam Toporek. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service.