Ishmael's Corner

APRIL 17, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve written several posts on how storytelling seems to be MIA when it comes to the humble job description. The post Applying Storytelling Techniques to a Landing Page.

Storytelling 60

Storytelling Communications Company Publicity 60

Prohibition

DECEMBER 13, 2022

This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking. Digital PR is a broad landscape, especially when it comes to campaigns. Otherwise, you’re creating a campaign that’s just a waste of your time and budget.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

SEPTEMBER 21, 2017

Using advanced computer science techniques such as machine learning and neural networking, algorithms can even create new and improved algorithms based on observed results.” — Christopher Steiner, Automated This (Penguin Group, 2012). “Can we automate content creation using artificial intelligence? It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

Masters in Communications

FEBRUARY 12, 2022

Many things are said to make the world go around. It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52