NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Brand 78

Brand Branding Viral Apparel 78

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. Give to Inspire.

Company 88

Company Apparel Nonprofit Consumer 88

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I did data communications for our local, state and national reporting. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him.

Ethics 80

Ethics Data Crisis Apparel 80

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Are they trying to change perception of their brand? An important first step is to determine what the point of this campaign is.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. Throughout your career, you’ve worked with both large brands and small brands. Smaller brands are typically the ones willing to experiment. That’s a tough question!

Agency 60

Agency Apparel Pitching Creativity 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 67

Writing Company How To Apparel 67