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Top 10 Marketing & Communications Posts of 2017

Cision

United Airlines reminded all of us why crisis PR is still incredibly important. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. How to Write a Press Release That Converts. Top 10 U.S.

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Top 10 Marketing & Communications Posts of 2017

Beyond PR

United Airlines reminded all of us why crisis PR is still incredibly important. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. How to Write a Press Release That Converts. Top 10 U.S.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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#19: Building a framework for reputation management

NewsWhip

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Oh, wow. Chris: Yeah.

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How to Stop a Nightmare: Listen to Your Customers

Cision

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight.

Airlines 137
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How to Stop a Nightmare: Listen to Your Customers

Beyond PR

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. But to publish quality content.