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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

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Martha Nino: A Story of Hard Work, Humility, and Self-belief

The Hoffman Agency

After years of being told not to bring attention to herself, Martha knew that she needed to share her story when a child from an agricultural town told her, “People like me can’t be at places like this.” So, after calling a temp agency, she found a job with a sound company. “Hustle.”

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

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Work on what matters: the start of my social sabbatical

Frederik Vincx

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life. Design, facilitation and communication. A social sabbatical.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

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Are we a good match for a social service design internship?

Frederik Vincx

Local: a project benefiting my local community in Brussels. I’m specifically looking for projects in the areas of agriculture, nutrition, and housing. I’ve been working in communication agencies and software development organizations for a decade. What I offer your team. What I expect from you.