5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how?

Government 35

Government Agency Consumer Agriculture 35

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. So, what should you speak out on? What happens when bottom line realities collide with CSR goals? This NY Times article shows the blowback that can result.

Corporate 198

Corporate Brand Branding Agriculture 198

Communications Conversations

MARCH 29, 2019

Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology.

Education 52

Education Marketing Conference Agriculture 52

PR Conversations

FEBRUARY 5, 2015

It appears she is now director, caucus and community outreach for the Premier of Alberta. She can crack the government relations code, which means Keill can probably help you cut through a lot of…umm…stuff in the field of government relations, lobbying and communication strategy. I admire how she now leads similar workshops.

Communications 40

Communications Conference Government Policies 40