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How to Attract Gen Z Consumers to your Wine Brand

5W PR

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Standing Out Among Plant-Based Beverages

5W PR

This includes using regenerative agriculture practices and renewable energy in production. Offering Variety Companies can broaden brand appeal by offering a variety of plant-based beverage flavors and formulations. The post Standing Out Among Plant-Based Beverages appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. You could continue using your media database tool to find more journalists or pivot to find journalists on social media. Finding them can be a challenge.

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Behind the Headlines With Lauren Kaufman

Cision

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

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4 Mistakes You Might Be Making With Media and Social Intelligence

PRSay

Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. That’s a breathtaking amount of data — a digital haystack so huge that your chances of finding the conversations relevant to a brand are even smaller than the proverbial needle.

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