5W PR

FEBRUARY 14, 2024

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

APRIL 18, 2023

Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.

Agriculture 88

Agriculture Consumer Energy Education 88

Konnect Agency

MARCH 20, 2024

Brands like Force of Nature Meats wowed us with their dedication to restoring the earth through regenerative agriculture practices. Coffee Craze & Collaborations Coffee enthusiasts had plenty to celebrate at Expo West, with an abundance of coffee brands vying for attention. What was your favorite part of ExpoWest?

Trends 52

Trends Agriculture Instagram Energy 52

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not?

Government 35

Government Agency Consumer Agriculture 35

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

Agriculture 60

Agriculture Travel Agency Industry 60