ImPRessions - Crenshaw Communications

MAY 22, 2018

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. Social platforms and search engines (to a lesser degree) are designed to make you pay for advertising / distribution. Get our free white paper filled with outside-the-box content ideas now! Mistake #2: You have poor form.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48