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White Paper

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing

Content Marketing B2B Marketing Exercises

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To

How To Media Print Real Estate

Public Relations Today

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

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