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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Most have huge advertising and marketing clout.

Corporate 338
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In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

Air Force’s Pentagon-based public affairs operation, has died. He spent his last five years in uniform as director of public affairs, reporting to the chief of staff and secretary of the Air Force. He later graduated from the University of Texas in 1949 with a bachelor of business administration degree in advertising.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. This solid public affairs maneuver would position the family as philanthropists and a socially responsible business.

Tools 170
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PR rising in Africa rising

Stuart Bruce

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Mobiles don’t just provide a communications network, they are also the economic infrastructure with mobile payment systems like M-Pesa. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones.

Mobile 60
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I have colleagues who also layer on Trello and other content management systems as well. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Moral champions. “It’s Taking a stand.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.”

Ethics 91
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.