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How to Create a PR Strategy That Actually Works

Doctor Spin

David should leverage the surprise element and not advertise his advantage beforehand. ” (Stupid majority vs Tesla Motors) “Hotels must have hotel rooms!” Please support my blog by sharing it with other PR- and communication professionals. Thank you for reading this article.

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Do We Really Want State Farm’s Rodgers Rate?

Mindful Marketing

Market research apparently pegs football fans as key consumers of insurance, which would explain why televised games contain so many commercials for the likes of Liberty Mutual, Geico, and Progressive. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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It's About a <<Fiji Water>> Girl

Mindful Marketing

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Film 72
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)