Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company.

Analytics 150

Analytics Data Big Data Technology 150

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

Onclusive

DECEMBER 22, 2017

s clients and advertisers. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. What are best practices in PR & content marketing measurement? Big data will empower us to create more and more highly personalized content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106